Hi, I'm

Pritz Belleza

Senior Front-End Engineer
I've spent 8+ years building accessible, component-driven interfaces for products people actually use. I brought Storybook and Chromatic into production, co-led a full design-system rebrand, and I'm now pushing into full-stack. Ontario-based.At Huckberry, I'm embedded in the front-end team working closely with designers and product managers: running A/B tests, identifying UI opportunities, and shipping features that move revenue and retention. The work lives at the intersection of engineering judgment and product thinking.Outside of work, you'll find me hanging out with my cats, theorycrafting a Path of Exile build, or out on a run.

Projects

A selection of things I've built.
Starva screenshot

Starva

Full-stack Strava analytics app. Visualize training data with a Next.js + GraphQL + MongoDB stack, authenticated via Strava OAuth. 27 Storybook stories with Chromatic visual regression in CI.
Next.js 16ApolloGraphQLMongoDBStrava OAuth
clipforge

$ clipforge cut demo.mp4 --scene

→ detecting scene cuts…

→ exported 6 clips → out/

✓ done in 4.2s

clipforge

Command-line video clip processing tool. Python scripts for batch clip management, no UI.
Python
persona-5-font-gen screenshot

persona-5-font-gen

Type text, get a Persona 5 calling-card style SVG graphic. Pure SVG generator core.
TypeScriptReactSVG

Experience

Where I've worked and what I've shipped.

Dec 2020 - Present

Software Engineer, Front-End

Huckberry
Building React/Redux features for a high-traffic outdoor retail platform. The biggest thing I've shipped here: stood up Storybook from scratch (config, CI pipeline, full component library) and brought in Chromatic so no UI change lands without a screenshot review. Co-led a company-wide rebrand, wiring design tokens from Figma all the way through to component migration across checkout, nav, and core UI. Also contributed to the Rails backend and ran A/B tests that moved conversion metrics.
ReactReduxTypeScriptStorybookChromaticGraphQLRuby on Rails

Mar 2020 - Jun 2020

Full-Stack Developer

Iona & Co.
Short contract for a Finnish client. Built a reservation management platform with separate admin and consumer portals, plus a CMS. Also shipped a cross-platform app for machine rental and purchasing services.
ReactNode.jsPostgreSQL

May 2017 - Nov 2019

Software Engineer

Appen
Two and a half years at an Australian AI/data company. Architected the centralized data collection platform that became core infrastructure: a multi-format client/API model that drove tens of millions in AUD revenue. Also built a global telephony app handling ISDN/VoIP calls across multi-million-dollar projects, a time-tracking system with role-based access, and Python automation that cut a significant chunk of manual project-manager work.
PythonFlaskDjangoJavaScriptREST APIsPostgreSQLGraphQLReact
© 2026 John Pritz Belleza